About

True Focus Coaching empowers entrepreneurs and professionals to really understand how they spend their time, so they can gain the clarity and skills to get to the next level in their business and life.

There are no “perfect” time management systems — you have to find the system that works for you.

Dr. Sarah Reiff-Hekking is a Speaker, Coach, and Clinical Psychologist with over 20 years’ experience helping people create and achieve their goals. She’s developed unique systems to help her clients get a grip on their time and step up to the next level in their life or business.

Dr. Reiff-Hekking received her Ph. D. from SUNY at Stony Brook in 1997, and Coach Certification from MentorCoach. She was on the facility at UMass Medical School for 6 years. She founded True Focus Coaching in 2005 and, as a business-savvy entrepreneur, she grew her successful coaching practice during a down economy.

“Your current process won’t get you to the next level of your life… it may not even get you close. You need a new approach. Join us to jump start your productivity!”

Dr. Sarah Reiff-Hekking, Personal and Professional Coach and founder of True Focus Coaching.

Our Productive Clients

Our clients get in control of their time and build more fulfilling lives — both professionally and personally.

“Dr. Sarah’s  program has helped me focus on getting both short term work done while chipping away at long term goals.  Her weekly planning process is like gold: it prods me to slow down and prioritize, which makes my work and home life so much better!”

Scott Wolf, Managing Partner, Schlossberg, LLC


“As a Realtor time is my currency and mastering my schedule is critical. Since I started working with Sarah I have learned how to schedule my time around my priorities (all my priorities, not just work). It’s made a huge difference in my mindset and business results. Thank you Sarah!”

Nancy Peterson, Realtor

“Before the course, I was overwhelmed with the challenges and opportunities surrounding my business’s launch. With the tools I have now, I’ve been able to grow from 1 employee to 6 in less than a year and we’re on pace to double our run rate in 6 months, all with less stress.

I had struggled my entire life to manage my long term goals and complex projects. TMBC 90 gave me three things that have turned that around. The knowledge that I’m not alone, the tools and roadmap that I needed to make changes and the (judgement free) support to turn those changes into habits. My business would not be where it is today without Sarah.”

– David Jolicoeur, Owner
Connect Home Management